Neil “Porkroll” Taylor
SOCIAL MEDIA STRATEGY • ALBUM LAUNCH MARKETING
THE CLIENT
Neil "Porkroll" Taylor is a Pennsylvania-based blues guitarist with deep roots in the Delaware Valley music scene. As he prepared to release his solo album, 'Til the Storm, he wanted to establish an independent artist identity that honored his blues background while introducing audiences to a more personal sound influenced by gospel, faith, and storytelling.
THE CHALLENGE
Launching a solo project meant more than promoting a new album—it required defining Neil's voice as an independent artist. The campaign needed to distinguish his solo work from previous bands while introducing listeners to music that blended blues guitar with gospel-inspired themes and authentic storytelling.
THE SOLUTION
Together, we developed an album launch strategy, created a consistent visual identity, and content plan that highlighted Neil's music, personal story, and creative direction. By balancing promotional content with behind-the-scenes moments, music-centered messaging, and artist storytelling, the campaign helped establish a recognizable brand for this special solo project.
THE DELIVERABLES
Album launch strategy
Independent artist branding
Social media strategy
Content planning
Graphic design
Reel concepts and artist talking head prompts
Single release campaigns
Album release promotion
Social media content calendar
PROJECT GALLERY
